Need analysis of academic-English for business presentation digital age

Abstract

Needs analysis plays a vital role in developing English material and results in a powerful tool that helps teachers to design materials in line with the learners' target needs and learning needs. The aims of this research are to analyze the present students’ analysis, learners’ target and learning situation for material development in the academic English for business presentation. This study surveyed 28 management business students who take English subject. Questionnaire and in-depth interview were used in collecting data then those data were analyzed qualitatively. Present analysis show that 85,7% student ever learning English presentation and 14, 3% never studied and most of them are in basic level (51,9%), 33,3 % is lower intermediate, and 11,1 % in upper intermediate and a few of them in advanced. Meanwhile, learning needs cover input, procedure, setting, and learner’s role. Student’s want that material design must be applicable in their work.. The practitioner also suggested adapting their material in learning English presentation.