COMPETITIVE SUSTAINABILITY TOURISM STRATEGY WITH TRANSGLOBAL LEADERSHIP APPROACH TO SME TOURISM SECTOR IN EAST JAVA

Abstract

COMPETITIVE SUSTAINABILITY TOURISM STRATEGY WITH TRANSGLOBAL LEADERSHIP APPROACH TO SME TOURISM SECTOR IN EAST JAVA

Adya Hermawati

Master of Management in Malang Widyagama University Graduate Program

Suhermin

Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya

Rahayu Puji Suci

Master of Management in Malang Widyagama University Graduate Program

Email: wati_wati38@yahoo.co.id

 

 

 

SUMMARY

 

Human resource strategy theory with marketing strategy theory explains the aspects of interdependence and integration holistically. This research is based on the optimization of outcome factors based on the quality of life in the workplace and strategies for achieving superior organizational performance through the implementation of transglobal leadership.

The purpose of this study examined the influence and obtained empirical evidence, analyzed, and explained the effects of QWL moderation, job involvement, OCB on transglobal leadership on HRM performance of tourism sector, and marketing mediation effect responsible for HR performance of tourism sector on sustainable tourism competitiveness in Java East. This research method with, quantitative and qualitative approach. The sampling technique is purposive sampling. This research involves employees of MSMEs tourism sector and foreign and domestic tourists. The analytical tool used is, GSCA with Sobel Test approach. The result of this research is the contribution of Transglobal Leadership to Human Resource Performance. There is a significant contribution of Quality of Work Life to HR Performance. There is a significant contribution to the Employment Engagement to HR Performance. There is a significant contribution of OCB to HR Performance. QWL is a meaningful contribution to the reinforcing Transglobal Leadership. Engagement Work is a meaningful contribution to the reinforcing Transglobal Leadership. OCB is a meaningful contribution to the strengthening Transglobal Leadership. There is a Human Resource Performance on Responsible Marketing contributing which means Employment Engagement to Sustainable Tourism Competitiveness. There is a significant contribution to Responsible Marketing for Sustainable Tourism Competitiveness. That is, the higher the Responsible Marketing, will result in the Higher Sustainable Tourism Competitiveness.

 

 

Keywords: QWL, OCB, Transglobal Leadership, Competitive Sustainability Tourism