THE IMPACT OF CONFUCIAN TRADITIONAL VALUES ON THE COOPERATION BEHAVIOR OF EMPLOYEES IN CHINESE AVIATION ENTERPRISES

Abstract

The success and competitiveness of aviation enterprises are intimately linked to the cooperative behavior of their employees. In the aviation industry, where safety and customer satisfaction are paramount, employee cooperation directly influences these critical aspects. The objectives of this study were to explore 1) the effects of employee demographics, including gender, age, educational level, marital status, and working duration, and 2) the influence of Confucian traditional values on the cooperative behavior of employees in Chinese aviation enterprises. The Confucian traditional values in this study were obedience to authority, tolerance and altruism, acceptance of authority, and saving face. The study adopts a quantitative research design utilizing online questionnaires distributed to 400 front-line employees of modern Chinese aviation enterprises. The statistics used to analyze the data were descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics, including an independent sample t-test, one-way ANOVA, and multiple linear regression at the statistically significant level of 0.05. The hypothesis found that all demographic characteristics affect the employee’s cooperative behavior. Obedience to authority, tolerance and altruism, and saving face influence employees' cooperative behavior with multiple correlations (R) =.510 and the ability to predict analytical equations of 25.40%.