OPTIMIZING COMMUNITY EMPOWERMENT PROGRAM GOVERNANCE: RE-DEFINING THE ESSENCE OF CORPORATE SOCIAL RESPONSIBILITY

Abstract

As a business entity, a company essentially not only aims to gain economic benefits for the sustainability of the company, but also has corporate social responsibility. Companies must also be present as a solution to all social problems and the welfare of society in general. This is the background to the promotion of the Corporate Social Responsibility (CSR) program to encourage various companies to actualize their role as one of the elements that is expected to be able to overcome social problems, one of which is related to building independence and community welfare. CSR programs are essentially potential programs, but companies face the challenge of implementing CSR authentically so that it truly has a social impact, and does not fall into the trap of CSR practices that are just an image. This conceptual research intends to provide an explanation regarding how community empowerment programs should be managed as one of the most effective CSR categories for realizing social welfare.