THE ROLE OF MICRO SMALL AND MEDIUM ENTERPRISES IN REALIZING SUSTAINABLE DEVELOPMENT GOAL's WITH DIGITALIZATION

Abstract

The research aims to analyze the role of Small and Medium Ente prises (MSMEs)in realizing sustainable development goal's digitalization in Pasuruan. This research uses a descriptive qualitative method with data collec-tion using triangulation analytical techniques through the MSME actor unit in Karang Rejo Village, Pasuruan Regency as informants. The research results showed that the role of MSMEs with digitalization: (1) As the main actor in economic activities to build familiarity and mutual benefit between sellers and buyers with digital, (2) Important players in local economic development and community empowerment as well as building trust in customers with digital, (3) Creator of new markets and economic resources, (4) Contribution to the balance of payments, in supporting the Sustainable Development Goals (SDGs) of Pasuruan City. It is proven that the role through the MSME concept and digital-ization can build creativity and independence to eradicate poverty, build sus-tainable prosperity so as to support economic development in Indonesia in gen-eral and the City of Pasuruaan and especially Karang Rejo Village towards sus-tainable development goals, in the aspects of creating jobs, sustainable livel hoods, and equitable growth by realizing added value by creating a business en-vironment that supports and encourages entrepreneurship.