CONSUMER PROTECTION LEGAL REVIEW OF CONSUMER RIGHTS IN E-COMMERCE BUSINESS

Abstract

CONSUMER PROTECTION LEGAL REVIEW OF CONSUMER RIGHTS IN E-COMMERCE BUSINESS

 

CONSUMER PROTECTION LEGAL REVIEW OF CONSUMER RIGHTS IN E-COMMERCE BUSINESS

 

Uswah Hasanah

Muhammadiyah University of North Sumatra, Indonesia

uswahhasanah@umsu.ac.id

Muthiah Khaira Sihotang

Muhammadiyah University of North Sumatra, Indonesia

muthiakhaira@umsu.ac.id

 

AbstractAdvances in technology, especially the development of the internet, have had an impact on various sectors. Among the impacts are in the economic sector, especially in the trade sector. Trade which was previously known as manual transactions which usually bring together the seller and the buyer, with this development this does not happen, transactions are carried out without presenting the relevant parties. This phenomenon is currently known as E-Commerce, which is transacting business online. E-Commerce transactions in addition to having a positive impact, but not infrequently also have a negative impact. The thing that most often arises is the consumer who is harmed. which aims to guarantee consumer rights when transacting and is also strengthened by the ITE Law in terms of consumer protection. Although it has been around for a long time, the existence of this Consumer Protection Law has not been widely realized by consumers. Many consumers think that this law is really needed when they have been involved in criminal or civil cases. This study aims to further review the Consumer Protection Act against E-Commerce transactions as well as forms of legal remedies if there are consumers who are harmed in the transaction. This research method uses a normative juridical legal research method, which refers to legal norms. This research is descriptive. The results of this study indicate that based on positive law the form of consumer rights protection most of the rules are in accordance with Law no. 8 of 1999 concerning Consumer Protection and subsequently accommodated by the issuance of PP No. 80 of 2019 concerning Trading Through Electronic Systems. . The implication of this research is that it is hoped that consumer awareness will be smarter in buying and selling transactions, especially online buying and selling by first reading the terms of service and information about the goods to be purchased. Consumers need to get legal protection efforts, both preventive legal protection and repressive legal protection efforts to maintain or defend their rights if they are harmed by the business actor. Keywords: Consumer Protection Law, Consumer Rights, E-Commerce