The Influence Of Customer Relationship Management And Marketing Digital On Customer Loyalty At BPRS Gebu Prima Medan

Abstract

The purpose of this study was to determine the effect of Customer Relationship Management and Digital Marketing on Customer Loyalty at BPRS Gebu Prima Medan. The data used is primary data, which is data that is processed based on responses from customers. The type of research used is quantitative research. The result of this research is that the variable of Customer Relationship Management has an effect on Customer Loyalty at BPRS Gebu Prima Medan. This can be proven by the results of the t-test where count is 6.332. Digital Marketing Variables have an effect on Customer Loyalty at BPRS Gebu Prima Medan. This can be proven by the t test that the significant value is 0.001 and the count is 3.332. The variables of Customer Relationship Management and Digital Marketing have an effect on attracting customers by using BPRS Gebu Prima Medan products. This can be proven by the results of the F test in table 4.9, the significant value is 0.000 and the Fcount is 37,011.