ANALISIS FAKTOR PROMOSI DAN BAGI HASIL TERHADAP MINAT MENABUNG PADA NASABAH TABUNGAN MUDHARABAH DI BANK SYARIAH MANDIRI KC. ROGOJAMPI

Abstract

This study aims to answer the problem formulation, whether the promotion and profit sharing factors greatly influence the customer's interest to choose or use mudharabah savings products.

For the results of the promotion, the T-test (simultaneous) gets a positive and significant effect. Which is the independent variable Promotion of 2,290 with a probability level of 0,000b less than 0.05 which means significant value. And for the results of the T test the profit sharing variable is 2,250. While simultaneously the F test between promotion variables and profit sharing has a significant effect on the interest in saving on mudharabah savings customers at a value of 25,517 with a probability level of 0,000b which is smaller than the significant level of 0.05.

The research results obtained are that there are eleven Indicators that can affect the interest of Customers in using mudharabah savings products, which includes three variables 1) Promotion Factors have four Indicators 2) Revenue Sharing Factors have four Indicators 3) Customer Interest Factors have Indicators including quality in products, Easy Access, Profitable Sharing, and Close to Residence.