OPTIMIZING GOVERNMENT'S ROLE ON HEALTHY TOURISM DEVELOPMENT IN ORDER TO INCREASE LOCAL OWN SOURCE REVENUE

Abstract

The development of healthy tourism is a form of government intervention in maintaining the function of public goods in an effort to realize sustainable development. This study aims to determine the targets and achievements of developing tourism areas in Banyuwangi Regency in accordance with healthy tourism indicators; This study uses a quantitative approach with the support of a qualitative approach through interviews and questionnaires to a number of experts. The sampling technique in this study was carried out using a purposive sampling technique from respondents from the health office, the culture and tourism office, the Banyuwangi Regency Regional Development Planning Agency, and the Banyuwangi Healthy Forum. The analysis technique uses the target analysis method and healthy tourism achievements. The results of the analysis show that at the macro level the Development of Healthy Tourism in Banyuwangi Regency has reached the target as a district that deserves to be categorized as healthy tourism by 82.5% and is able to increase local revenue in Banyuwangi Regency.