The Influence of Creativity, Independent Attitude, Motivation and Entrepreneurship Knowledge on Student Interest in Entrepreneurship (Study on FEB UNISMA Students)

Abstract

The purpose of this study was to determine how the influence of creativity, independent attitude, motivation and entrepreneurial knowledge on the interest of students of the Faculty of Economics and Business, Islamic University of Malang for entrepreneurship.

The population in this study were students of the Accounting and Management study program who had taken Entrepreneurship courses. The sampling technique was carried out using the Slovin formula. From calculations using the Slovin formula, a sample of 100 students was obtained. In this study, primary data was used by distributing questionnaires to respondents from 100 distributed questionnaires, 97 which could be processed because there were 3 who did not return.

Analysis of the data used is the analysis of Multiple Linear Regression with Simultaneous Test (F Test), Coefficient of Termination and Partial Test (t Test). Based on the results of statistical analysis assisted by the SPSS program, it shows that the hypotheses formulated by all research variables namely creativity, independent attitude, motivation and entrepreneurial knowledge have a significant effect on interest in entrepreneurship, meaning that students who are sampled have creativity, independent attitude, motivation and knowledge. will increase interest in entrepreneurship.

 

Keywords: Creativity, Independent Attitude, Motivation, Knowledge of Entrepreneurship, Interest in Entrepreneurship