HOW DO COMMUNITY PERCEPTIONS, SHARIA FINANCIAL LITERACY, AND CULTURAL INFLUENCES IMPACT SAVING DECISIONS IN SHARIA BANKS? (Study in Malang City Community)

Abstract

This research aims to determine the relationship between culture, Sharia financial literacy, and public perceptions of savings decisions at Sharia Banks. This research uses quantitative methods with a correlation-type method. The research population in this study was residents of Malang City. The sampling technique used was non-probability sampling and snowball sampling. In this study, the sample consisted of 100 respondents, and primary data was used as a data source by giving questionnaires to respondents through documentation and direct observation using multiple linear regression analysis, namely instrument stages, classical assumptions, multiple linear regression analysis, and hypotheses. This study reveals that culture, Islamic financial literacy, and public perception influence saving decisions. Meanwhile, in the partial t-test, cultural variables influence the decision to save, and Sharia financial literacy and public perception do not influence the decision to save.

 

Keywords: Culture, Sharia Financial Literacy, Public Perception and Saving Decisions