THE INFLUENCE OF EASE OF USE, SECURITY, AND PRIVACY RISK TO INTENTION TO USE ONLINE INVESTMENT

Abstract

This research aims to examine the influence of ease of use, security, and privacy risk to the intention to use online investment. The purposive sampling method was utilized and the results in 101 participants obtained from the google form. Hypothesis testing was conducted using the SPSS program. This research has several results: First, ease of use has a positive influence on the intention to use online investment; second, security has positive influence to intention to use online investment; third, privacy risk has no influence to intention to use online investment.

Keywords: ease of use, security, and privacy risk