FINANCIAL LITERACY IN GROWING INVESTMENT INTEREST AMONG MILLENNIALS

Abstract

This study examines a phenomenon, namely, investment decisions among millennials driven by financial literacy in fostering investment interest. The increasing interest in investing among millennials provides an interesting issue that can be examined in this study. The method used in this research is an analytical study of the literature of previous studies. The findings based on literature studies and empirical studies of previous research state that these factors dominantly influence the investment decisions of potential investors among millennials. On the other hand, digital media literacy factors affect millennial investors' level of understanding.

 

Keywords: Financial Literacy, Investment Interest, Risk Tolerance, Religiosity, Social Media, Millennials