OBSERVATIONS OF BUSINESS FEASIBILITY STUDY OF MSME ES COKLAT LIMA WAKTU

Authors

  • Annisa Ulil Azmi <p><strong>C</strong><strong>ommerce Education Study Program, Faculty of Economics and </strong><strong>Business, State University of Malang</strong></p> Author
  • Baiq Anggia Indriati Utami <strong>C</strong><strong>ommerce Education Study Program, Faculty of Economics and </strong><strong>Business, State University of Malang</strong> Author
  • Davanda Indrianti Nikita <strong>C</strong><strong>ommerce Education Study Program, Faculty of Economics and </strong><strong>Business, State University of Malang</strong> Author
  • Egidia Aisyah Elsa Puti <strong>C</strong><strong>ommerce Education Study Program, Faculty of Economics and </strong><strong>Business, State University of Malang</strong> Author

Abstract

Chocolate beverage business is one of a business that everyone likes, because it doesn’t requiring large capital for the business. Es Coklat Lima Waktu is one of a beverage business that located in Malang city, precisely at Taman Mendut Sari field jl. Candi Mendut, Mojolangu, Lowokwaru Sub-district, East Java and has 3 franchises namely sawojajar, kepanjen, jabung. This Research is conducted for observing the feasibility from Es Coklat Lima Waktu Business according to some aspects, such asy Environmental aspects, Law aspects, marketing aspects, Human Resource Management (HRM) aspects, Technology and Technical aspects, and financial  aspects.  The  result  of  research  that  has  been  done  is  based  on  six aspects from business feasibility as a refrence of the information obtained by the interview with Es Coklat Lima Waktu authority. So the concluded is this business worthy enough for MSME business.

 

Keywords: Chocolate Ice, Aspects, Business, and Feasibility

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Published

2023-12-18

Issue

Vol. 1 No. 1 (2022): Economics, Business, Entrepreneurship & Social Sciences International Conference 2022

Section

General Papers